Alteryx : Accelerating Digital Transformation With Analytic Process Automation

Alteryx

Mark Anderson CEO, Alteryx Mark Anderson CEO
With the sudden onset of the COVID-19 pandemic, companies using traditional analytics methods and techniques realized that these models are no longer adequate and relevant. They must invest in analytics models that accelerate their capabilities to predict, shift, and respond to change, uncertainty and opportunities quickly. The increasing impact of AI and ML requires organizations to apply advanced techniques for more innovative, ethically responsible, less data-hungry, and more resilient AI solutions. By implementing smarter and scalable AI, businesses can leverage learning algorithms and interpretable systems in a shorter period for a greater value and higher business impact. Moreover, many businesses are moving toward open and containerized analytics architectures that make analytics capabilities more composable. This composable data and analytics utilize components from various data, analytics, and AI solutions for building flexible and user-friendly intelligent applications rapidly that enable businesses to connect insights to actions. As the center of data gravity moves towards the cloud, it will become a nimbler way to design cloud-driven analytics applications with low-code and no-code solutions.

"We are running a tight ship that could enable the team to run a little faster. With the right resources in place working on the most important strategic innovations, it is like throwing gas on the fire"

Helping modern businesses in analyzing their growing flood of data is Alteryx—a global leader in analytic process automation (APA). The company helps organizations gain insights from their data for creating business-changing breakthroughs. From building fair and equitable compensation packages for a workforce to creating reliable forecasts in an unpredictable economy—any business and societal challenges demand data-driven answers. Alteryx’s customer-centric and engaging analytics automation platform unifies analytics, data science, and process automation together in one solution to help businesses harness that massive amount of complex data to resolve real-world issues quickly.

As a leader in APA, Alteryx offers an end-to-end platform to accelerate digital transformation to organizations of all sizes across the globe. “Digital transformation is accelerating globally and Alteryx’s product vision and strategic positioning align closely with the market convergence of people, process, and data,” says Mark Anderson, CEO of Alteryx. He has been recently appointed to succeed Dean Stoecker, Alteryx’s Co-founder, Chairman, and former CEO, given his passion for the company and newly created Analytic Process Automation category, coupled with his experience in scaling organizations. He has a proven track record of guiding businesses as they grow and scale. “Building and enabling high performing teams—especially at Alteryx’s stage—is my professional and personal passion,” says Anderson.

Simplifying and Building an Execution Framework

He goes on to mention that their goal is to make Alteryx easier to do business with. This includes deploying critical resources in the same towns as their clients. These experts have a greater understanding of the clients’ needs and can provide customers with high-impact specific business outcomes.

Digital transformation is accelerating globally and Alteryx’s product vision and strategic positioning align closely with the market convergence of people, process and data

Therefore, the company has made a few changes in the sales team to better concentrate on large Global 2000 customers and industry-specific verticals to support these businesses in mitigating issues they face every day. In addition, Alteryx is focused on simplifying and enhancing its self-service and public cloud capabilities to lessen the friction of adoption. Using a highly effective software-as-a-service land and expand model, the company plans to get customers hooked with a free cloud-based trial version. This way, clients will upgrade to a paid version without ever having to talk to a salesperson. Since Alteryx’s core product is not a subscription model but a product sale, the company is accelerating its cloud effort and building it into an efficient execution framework to attract new customers.

With the Alteryx APA Platform, businesses can automate analytics and data science, embed intelligent decision-making capabilities, and power their workforce to deliver faster and better business outcomes. The clients rely on the platform for delivering high-impact business results and quick upskilling of their modern workforce. They can go from data to discoveries to decisions within minutes. Its APA platform transforms business outcomes and workforces by quickly automating entire data-driven business processes and analytics that otherwise require a myriad of tools and manual handoffs. As a result, businesses obtain faster ROI. The platform also automates asset inputs and integrates natively integrated data sources, including Amazon, Oracle, and Salesforce. It also securely connects clients to an unlimited number of additional sources and enables them to spend more time analyzing and less time searching. The platform quickly cleanses, prepares, and blends data from a wide range of sources with unique identifiers to deliver unified data profiles. Also, businesses can explore and connect data from the cloud, on-prem databases, big or small data sets, and more. Consequently, they can leverage the power of the cloud using in-database tools that convert big data into actionable insights. It allows businesses to surpass standard demographic data with behavioral and retail purchasing information for developing an in-depth view and truly understand consumers. They can enrich their analysis with maps, drivetime capabilities, address solutions, and a deeper understanding of consumers and locations.

Upskilling Output with Automated Outcomes

Alteryx enables clients to upskill their team’s analytic output through step-by-step guides for building models without any need for coding or analytics expertise. Businesses can quickly obtain insights and better answers by utilizing data for complex analytical methods, including sentiment analysis on unstructured data and building complex R-based models with little-to-no technical or coding skills. The company activates the intelligence layer with advanced analytics, such as AI and ML, to deliver forward-looking insights. By automating outcomes, the platform allows organizations to customize any analysis and make decisions through analytic apps. These outcomes are shared in different formats, such as leveraging spreadsheets, writing back to the database, or any easy-to-consume report. Clients can effectively communicate or share answers with stakeholders to enable them to take action, visualize outputs, and create lightweight dashboards in Alteryx. It amplifies human output and allows the perpetual upskilling of people through intelligent decision-making capabilities for delivering faster and better results.

Alteryx aims to align the organization to deliver innovation faster to customers who need it. For this, the company is undergoing internal changes and establishing new partnerships. “We are running a tight ship that could enable the team to run a little faster. With the right resources in place working on the most important strategic innovations, it is like throwing gas on the fire,” says Anderson. They have focused efforts to build key enablers such as a cloud-based product or other customer-driven enhancements. To provide a complete solution to clients, Alteryx is looking forward to partnering with leaders in technology companies, such as Snowflake, to make its product even more relevant for businesses. The company also plans to expand relationships with system integrators for accelerating adoption with large global customers who could be potentially big spenders over the long term. Alteryx is relentlessly focused on clients’ success and always puts the customer first. They hold themselves accountable for outcomes and strive to deliver the best in everything they provide. With a diverse and inclusive culture, the company empowers everyone to influence and make an impact and invest in each individual’s talent for achieving more together. By nurturing the values such as honesty, trust, and operating with the highest integrity to serve clients, Alteryx enables businesses to tailor the right offerings at the right time and location to the right customers to generate more considerable revenue

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