Offrs: Re-Inventing the Real Estate Industry with Predictive Analytics

Over the last five years, we have been running algorithms to identify home sales and have realized that most clients do not have the time to analyze the data. We, therefore, launch multiple managed campaigns which leverage Smart Data to generate leads online and offline. Our predictive analytics smart data platform processes data we get from over twenty different sources including property records, tax records, consumer databases, credit agencies and online websites.

How does Offrs streamline its data?

We have 250 variables that we analyze on a monthly basis. We aggregate data from multiple sources and use past consumer behavior to identify the reasons that are causing sales and then projecting those that will create transactions in the future. Every month, there are about 50 new variables that have an impact on sales apart from the ones that are regularly considered such as average length of residence, the age of youngest child, or some life event. Further, we take a scientific approach to granular areas and regional areas to identify the selling points and generate sales. We also verify and produce data in real time with campaigns to ensure that we accurate with our predictions.

What are the different ways in which you help your clients in the real estate industry?

There are many customers in the market who use our platform as their primary channel to form relationships with prospective sellers across the U.S. They use our data and our marketing service platform to establish relationships. Besides that, we use big data in our solution to create seller leads and to improve our client’s ROI. Seller leads are significant for real estate agents as it helps them understand the fundamental concepts such as the cost of leads that are generated through every market channel like direct mail, voice mail, digital advertising, and KPI’s to build a scalable business.

How has the journey been for Offrs and what are the plans for the future?

The company’s growth pattern has been unbelievable; we can do everything from the grassroots level to the highest. The number of clients and employees has also doubled last year. Moreover, we will continue to run surveys and campaigns on Facebook and Google as well to ensure accuracy with our rounds of prediction.

Currently, we are developing technology to help owners buy property in the “right community” by harnessing the power of data. Through this technology, we communicate with owners all across the country and capture information that is important, so our clients stay in an ideal neighborhood. We will also ensure that all the security information regarding the community is communicated before any transactions. Going ahead, we will develop a listing product and an experiential search platform for homes to drive real estate office of the future.