QSocialNow’s platform serves several vertical markets including service industries and the public sector. “Our platform automatically produces inputs and deliverables for data analysis while our specialized team is in direct contact with clients for orientation and consulting,” explains Rafael Prieto, CEO of QSocialNow. These inputs are produced through machine learning algorithms and statistical methods of self-development, along with processing large amounts of information from social networks, websites, and demographic and socioeconomic data.
We help clients make better decisions based on analysis of market trends in digital media coupled with strong customer support from our multidisciplinary expert team
QSocialNow offers a big data solution integrated with social media listening, demographic analysis, and prediction and strategic analysis for vertical markets. “Our qualitative data processing approach transcends quantitative solutions and as a result, our platform provides quick marketing reactions and deep analysis,” says Prieto. Additionally, QSocialNow offers assistance in the adoption and operation of their platform to ensure that clients maximize its potential. QSocialNow creates micro-segmentations and analysis from different sources of information. It does not only take into account public conversations across social networks, but also incorporates data from other sources, including surveys, interactive voice responses, client’s records (complaints on their website and store-visit behavior), and data from statistical institutions. This combination of data allows QSocialNow to increase the depth and focus of their consumer behavior study in specific geographical areas and demographics. “We have developed algorithms to make micro-segmentations in a more specific manner than conventional statistical tools,” adds Alejandro Alessi, IT Director.
Prieto narrates how QSocialNow helped Dypsa International, a real estate development company, which had managed to take on an ambitious survey of potential clients. “With our help, they were able to segment their prospects according to their interest, followed by direct marketing campaigns for each of them,” states Facundo Selfeni, Product Manager.
QSocialNow has established a technological and methodological platform that allows for commercial expansion. This business plan is being executed with success as seen in the company’s 500 percent increase in client base and market presence, especially in Latin America. Moving forward, QSocialNow is incorporating IoT, new data sources, and expanding the micro-segmentation techniques along with integrating its solution into several social media platforms. “We help clients make better decisions based on analysis of market trends in digital media coupled with strong customer support from our multidisciplinary expert team,” concludes Prieto.